It appears the King Kong-sized billboard of UGGs spokesstud Tom Brady [stats] that hangs off a building near Madison Square Garden in the Apple has yet to be defaced. But perhaps after this weekend???
The Patriots [team stats] QB/QT and his team, who are 3-1, will seek revenge against Mark Sanchez and the 2-2 New York Jets [team stats] on Sunday at Gillette Stadium. It’s going to be ugly as Rex Ryan’s foot fetish . . .It got us to thinking . . . What if Pepsi Max, which has a multiyear, $560 million endorsement deal with the NFL, and the Jets QB decided to throw up a gargantuan billboard with Mark’s GQish face here in the Hub?
First off, it’s doubtful the city would ever allow it. But, for the sake of argument, what if Boston’s outdoor advertising cops did permit the Pepsi spokesjock’s colossal likeness to hang near the TD Garden or in Southie where Mark’s mug could be seen from airplanes landing at Logan. Whatever is a billboard company to do?
“Given his recent play, I’m not sure who or what Mr. Sanchez will remain the ‘spokesmodel’ for,” said Clear Channel Outdoor billboard biggie Stephen Ross. “But the reality is, this is business.
“So, if it is a tasteful ad for a legitimate business we would work with them,” said the self-proclaimed Patriots die-hard. “That being said, we think it’s likely better business to use the hometown hero, and Mark Sanchez doesn’t exactly fit that bill here in Pats country.”